Marketing Plan MKT 421 - 6579 Words

Organizational Overview Cox Communications is a telecommunications company headquartered in Atlanta Georgia. Its parent company, Cox Enterprises Inc, was founded in 1898 by school teacher and three term governor of Ohio James M Cox. With more than 23000 employees in 15 states, Cox provides its 6.7 million subscribers with award winning services. Among them are: video, with high definition, digital video recorder, digital cable, and analog services; high speed broadband data with multiple speed choices; and digital telephone service. (www.cox.com) Current procedures require new subscribers to contact the company to set up new service and schedule an installation. This can be costly to both the company and the subscriber. Customers moving†¦show more content†¦Bottom line, Cox Communications must implement new marketing strategies based on flexible pricing options targeting different pricing strategies and programs at different customer sectors based on their needs, requirements, and socioeconomic status. Cox Communications also needs the ability to develop cross-promotional and marketing programs through which premium products and services can be targeted to specific subscriber segments based on actual customer behavior and needs. Establishing the Selective Cable On-line Ordering Plan or SCOOP ® will be the first step in the deployment of a service delivery model that allows for a targeted, highly marketable and profitable pay per use service model. Importance of Marketing SCOOP ® The best product or service if unknown to the consumer will never sell and will be unsuccessful. Many factors influence the choices made by a potential customer. Many companies other than Cox offer video, data and telephony services to consumers. Cox Communications must market itself and its products and services to gain the loyalty of subscribers. The selection of a provider for these services is an important decision that is influenced by many variables; the cost of service, the cost of installation, and customer service, to name a few. If the subscriber calls to start new service and is placed on hold for an extended period of time they are likely to hang up and call another provider, if the costShow MoreRelatedMkt/421 – Marketing - Marketing Plan6792 Words   |  28 PagesMarketing Plan Erik Wohler, Adnan Otovic, and Joshua Adamson MKT/421 – Marketing March 28, 2013 R. Scott Bluemel Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. 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This newRead MoreMkt 421 (Marketing Plan) Entire Class Week 1 -52456 Words   |  10 PagesMKT 421 (Marketing Plan) Entire Class Week 1 -5 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MKT-421-Marketing-Plan-Complete-Class-Week-1-5-A-Work-656544.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com WEEK 1 Assignment: MKT421 Wk 1 Defining Marketing Paper Defining Marketing How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitionsRead MoreMKT 421 Week 4 Marketing Plan: Phase III1023 Words   |  5 Pagesï » ¿ Week 4 Marketing Plan: Phase III MKT421 August, 2012 Introduction Attributes of Service In market research context, attributes are simply properties of a given product, brand, service, advertisement or any object of interest. 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Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, andRead MoreUsing Perceptual Maps in Marketing720 Words   |  3 PagesUsing Perceptual Maps in Marketing Krissinda Richards MKT 421 December 21, 2011 Dr. Dyrren Davis Using Perceptual Maps in Marketing In the world’s market things are constantly changing. Products are introduced, have a growth period, then it starts to decline and eventually replaced with something new.The Thorr motorcycle simulation describes how the product life cycle of the Cruiser Thorr develops and then slowly declines as time and people change. In this situation, the CruiserThorr hasRead MoreMarketing Mix The 4 Ps - MKT 4211113 Words   |  5 PagesMarketing Mix 3 The Four Ps 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires and/or needs. Although the customer is not included in the marketing mix, the customer is the center of the marketing mix profile -- The customer should be the target of all marketing efforts (Perreault McCarthy, 2005, p.38). The marketing mix is a piece of the whole picture constructing theRead MoreKudler Fine Foods1135 Words   |  5 Pages(Instructor) MKT/421 Kudler Fine Foods Week 3 This paper gives a justification of the importance for Kudler Fine Food’s development of its marketing tactics and strategy, and identifies other areas where additional research is needed. 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